Question 1

What is a VDP?

Accepted Answer

A Vehicle Detail Page — the online listing shoppers see for a specific car on your website or any marketplace (Cars.com, Autotrader, CarGurus). It's where the buying decision happens or doesn't.

Question 2

What is VDP Pollution?

Accepted Answer

When a vehicle listing is missing features, has incorrect trim data, or buries high-value options where shoppers can't find them. 37% of VDPs have at least one key feature missing. It doesn't show up on your P&L — it shows up in aging inventory and lost leads.

Question 3

What is the Treasure Hunter Score™ (THS)?

Accepted Answer

AML's proprietary scoring engine that ranks every installed vehicle feature across 8 dimensions of shopper value. No competitor scores features at the VIN level. Industry first. The highest-scoring features are called hot features.

Question 4

How much does a VDP Audit cost?

Accepted Answer

Your first audit is free. No credit card, no login. Paste a VDP URL and get your accuracy grade, missing features, and revenue at risk in under five minutes.

Question 5

What data does the audit use?

Accepted Answer

We cross-reference your VDP listing against factory build data and marketplace listing data. This lets us identify every feature the VIN has that the listing doesn't mention.

Question 6

Can I audit my whole lot?

Accepted Answer

The free tool handles one VIN at a time. For full inventory audits across your entire used lot, contact us at vdpaudit@automagiclabs.ai — we'll scope a pilot.

Question 7

What do I do after I get the report?

Accepted Answer

Fix the gaps. The report prioritizes missing features by MSRP value — start with the biggest dollar items. For automated fixes, ask about VDP Boost.

Question 8

What is VDP Boost?

Accepted Answer

A suite of merchandising tools that take intelligence from the Treasure Hunter Score and put it to work — in photos, descriptions, and every shopper touchpoint. Powered by Hot Options™.

Question 9

What is TurnSignal™?

Accepted Answer

AML maps your GA4 data to the actual car shopper journey — per-VIN engagement scoring. When shoppers return to a VDP, that vehicle has heat. Our system measures these return visits to identify which vehicles are driving shopper interest and engagement.

Question 10

What is Profit Wreck of the Week?

Accepted Answer

A weekly real-world example of a VDP audit that reveals significant missing value. Real vehicles, dealer names redacted, dollar figures real. It demonstrates VDP Audit in action.

Question 11

What kind of results have dealers seen?

Accepted Answer

Reymore Chevrolet saw 63% used car sales growth, 2–3× the regional conversion benchmark, and turned inventory in 36 days (down from 76). The methodology has since been validated across 142 dealers and 17,485 units.

Question 12

Why does this matter for AI shopping?

Accepted Answer

AI shopping agents compare vehicles by equipped value. An incomplete listing gets ranked below an identical vehicle with a complete VDP. Auditing now means your inventory is ready for both today's shoppers and tomorrow's AI agents.

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