Week 1 — April 2026
2021 Ford Bronco Badlands
Import franchise (Honda store selling used domestic) · Active listing, priced under $40k
This Bronco Badlands has everything a buyer wants — and the VDP shows almost none of it. The listing buries 37 high-value features that shoppers actively search for. Sasquatch Package. Front & Rear Locking Differentials. 360-Degree Camera. Trail Turn Assist. They're all factory-installed. None of them appear where a shopper would find them.
37 Missing High-Value Packages & Features
Missing Packages:
- Sasquatch Package
Missing Features: “optionally installed on this VIN”
- Front Locking Differential
- Rear Locking Differential
- 360-Degree Camera
- Trail Turn Assist
- Adaptive Cruise Control
- 12" SYNC 4 Touchscreen
Missing High Value Features:
- LED Signature Lighting
- Heavy-Duty Modular Bumper
Packages and optionally installed items have an MSRP of $5,180.
There are 37 missing features in total.
This isn't a pricing problem. It's a merchandising problem.
The dealer didn't need to drop price. They needed to surface what was already there.
When shoppers compare two Broncos side by side — one with visible Sasquatch Package, locking differentials, and 360-degree camera versus one with a generic trim line — the complete listing wins every time.
The incomplete listing ages. The dealer drops price. The profit wreck is complete.
$5,180
Hidden MSRP value
37
Installed features not surfaced
0
Hot features visible to shoppers
A Bronco shopper searching for “Sasquatch Package” never sees this vehicle. It doesn't appear in their filtered results. The dealer has a highly desirable, well-equipped Bronco sitting on the lot — invisible to the buyers who want it most. Every day it ages, the discount pressure grows. The problem isn't the car. It's the listing.
AML's audit found this in minutes. The dealer had no idea.