Who We Are
This isn't a Silicon Valley startup guessing at dealer problems. It's a tool built from inside the machine, by the people who lived it.
Founder & CEO
Joe Pistell spent 30 years inside automotive retail — as a dealer Marketing Director, Head of Marketplace at Cars.com, and Sr. Director of Innovation at Cox/Dealer.com. Two worldwide patents. NADA Best of Show. He built AutoMagic Labs to fix what he watched break for three decades.
Head Developer
10+ years of web development experience with an emphasis on front end development. 5+ years React. US Army Captain, Cyber Network Defense Manager. Creator of MGRS Mapper — featured on Army.mil, ArmyTimes, and National Guard Magazine. Founder of LavaLynx, LLC.
Advisor
Industry advisor bringing deep operational knowledge to the AML platform and go-to-market strategy.
AI = Automotive Intelligence