Strategic Partners & Investors
We're looking for partners who see it too.
Modern vehicles are built in up to 625,000 unique configurations per model year. The listing infrastructure hasn't kept up.
Shoppers spend 93 days across 20 websites. They view an average of 60 VDPs. They spend 80% of VDP time on photos.
The dealer with the best VDP wins. Most dealers have no idea how bad their VDPs actually are.
That's the gap. AutoMagic Labs closes it.
AML's platform is built on proprietary IP: the Treasure Hunter Score, an industry-first feature-scoring engine that ranks every installed vehicle attribute by shopper value.
When Joe made merchandising improvements, injecting interior photos early and adding text to explain options, his conversion rate quickly went to 2–3× our conversion rate benchmark. Tough to argue against these results.
You have distribution. We have the merchandising engine. Together we make every listing on your platform perform harder.
Fits
Dealer Website Platforms, Classified Marketplaces, DMS/CRM Platforms
You have configuration depth. We have the score that turns raw specs into shopper-facing value signals.
Fits
OEM Data Providers, Vehicle History Companies, Inventory Aggregators
Bootstrapped. Proven. API discussion underway with data partners. We’re looking for investors who understand that merchandising accuracy is conversion infrastructure, not a feature, not an add-on.
Fits
Strategic Investors, Automotive-Focused VCs, Industry Operators
Joe Pistell spent 30 years inside automotive retail: Head of Marketplace at Cars.com, Sr. Director of Innovation at Cox/Dealer.com, and a decade as Marketing Director at a NY dealer group. Two worldwide patents. NADA Best of Show. He built AutoMagic Labs to fix what he watched break for three decades.
No decks required. Just a conversation.