Dealers are discounting cars they shouldn't be discounting — because the listing doesn't show what the car actually has. The AML VDP Audit scans any listing, compares it against factory build data, and shows you every missing feature, every trim mismatch, and the revenue you're leaving on the table.
No login. No credit card. Paste a URL — get your grade in under 5 minutes.
What You Get
Run a single VIN or scan your whole lot. Every audit produces the same actionable output.
A composite score across three levels: feature completeness, trim accuracy, and marketplace consistency. One letter, instant clarity.
Every factory-installed option that’s not on your listing — ranked by MSRP value so you fix the highest-impact gaps first.
The dollar value of what’s hidden on your VDP. The average? $5,000+ per misidentified vehicle. That adds up across 200 units.
When the listed trim doesn’t match the VIN decode, shoppers see the wrong car. We catch it — and show the MSRP gap.
A clean PDF you can hand to your Used Car Manager, send to your lot team, or share with a vendor. No login required.
We check your listing across Cars.com, Autotrader, and CarGurus to see if the same gaps are hurting you where shoppers browse.
Why Now
Shoppers filter for features. If the feature isn't listed, the car doesn't exist in the search. If the value isn't shown, the negotiation starts at the wrong number.
But there's a bigger reason to act now. AI shopping agents are coming. They compare equipped vehicles. An incomplete listing loses to a complete one — even when the cars are identical. The dealer who audits first stands apart while competitors are asleep.
37% of your used VDPs have missing features. 80% of affected VDPs are aging past 60 days. The audit shows you exactly where the revenue is hiding — and what to fix first.
AI agents rank vehicles by equipped value. A listing missing its best features gets ranked below an identical vehicle with a complete VDP. The audit ensures your inventory is visible, valued, and competitive in an AI-mediated shopping world.
This is a nationwide problem. Most dealers don’t know it exists. The dealer who audits first doesn’t just fix their inventory — they stand apart while competitors are still discounting what they should be selling.
Who It's For
Whether you're a single-point dealer or a 20-rooftop group, the audit speaks your language.
Run audits on your top 20 aging units. Find the missing features that explain why they’re sitting. Fix the listings, move the metal.
Total revenue at risk across your lot. One number, one PDF, one conversation about why merchandising quality is a P&L line item.
Before/after audit scores give you the data to show clients that fixing VDP pollution converts better than buying more clicks.
Case Study
“When Joe made merchandising improvements — injecting interior photos early and adding text to explain options — his conversion rate quickly went to 2–3× our conversion rate benchmark. Tough to argue against these results.”George Nenni — Automotive Digital Marketing Expert
One URL. One audit. Every gap — scored and ranked by the revenue you're leaving on the table.
Or email vdpaudit@automagiclabs.ai