Which features have “wow-factor”? THS identifies and ranks what excites shoppers into action.
THS helps separate what is merely present on the VDP from what is most likely to trigger shopper attention, comparison, and response.
2024 Mazda CX-90 PHEV Premium Plus
212
features on this VDP
Hot
10
Cold
202
Real Example
212 features listed on the VDP. Shoppers can't find the Hot Features.
Less than 5% of this VDP is doing the selling.
10 hot features ÷ 212 total = 4.7%
How It Works
It helps AML identify what matters most in the comparison, not just what happens to be listed. That means THS does more than organize features. It helps prioritize the features most likely to create attention, interest, and sales action.
The Foundation
Exposes hidden VDP problems by identifying which high-value features are missing from the listing.
Turns findings into shopper-facing sales action by prioritizing the features that matter most.
Detects weak inventory performance and Ghost VDP behavior using THS intelligence.
THS is not a side feature. It is the layer that connects diagnosis, action, and measurement.
Or email vdpaudit@automagiclabs.ai